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United Way participates in NY Gives Day and announces Saranac Brewery Fill the Keg Drive

At a press conference, Tuesday, November 28, United Way of the Valley and Greater Utica Area announced its participation in NY Gives Day. On this day, nonprofits from across New York State will work together to harnesses the collective power of individuals, communities, and organizations, to celebrate generosity and philanthropy throughout our local communities.

NY Gives Day 2017 will be held on Giving Tuesday, Tuesday, November 28, 2017, from 12 a.m. to Midnight EST. During this 24-hour challenge, supporters can make an online donation to United Way of the Valley and Greater Utica Area at, and then encourage their family, friends, and colleagues to give.

Giving Tuesday is a nationwide day of giving that occurs on the Tuesday following Thanksgiving, Black Friday and Cyber Monday each year and is a celebration of America's greatest traditions: generosity, entrepreneurialism, and community. NY Gives Day builds on the focus of Giving Tuesday by engaging many of the major nonprofit networks and leaders in New York State to encourage more nonprofits and donors to participate. Everyone has something to give. You can give time or expertise, monetary donations large or small, simple acts of kindness, food or clothing. Learn more.


NY Gives Day Volunteer Projects
On NY Gives Day this year, United Way added a volunteer component to further impact our community.

Volunteers from Utica College, Notre Dame Schools, Central Association for the Blind & Visually Impaired, Utica National Insurance Group, Assist2Sell, First Source Federal Credit Union, Gilroy, Kernan & Gilroy, The Hartford, First Choice Group CNY, and The Bank of NY Mellon assembled holiday baskets to be gifted to veterans and their families at the Central New York Veteran's Outreach Center, 726 Washington Street, Utica, and painted at Thea Bowman House’s St. Clare’s Cupboard, 731 Lafayette Street, Utica. See photos from NY Gives Day here.


Saranac Brewery “Fill the Keg” Campaign to Support United Way
Also announced was Saranac Brewery’s new fundraising campaign to support United Way. Kicking off on NY Gives Day and running through December, shoppers at the Brewery’s two gift shop locations can make a donation helping “Fill the Keg” for United Way.

“We’re very proud of our longstanding relationship with United Way and humbled to be able to contribute to all the amazing work they do for our community,” said Fred Matt, F.X. Matt Brewing Company President and COO. “We spend all summer emptying kegs with United Way at Saranac Thursdays, so we’re excited to “Fill The Keg” for Christmas and hope this can be the beginning of another chapter in the Saranac and United Way partnership.”

Saranac Brewery’s gift shops are located at 830 Varick Street, Utica, and the old Village Toy Shop location in the New Hartford Shopping Center, 120 Genesee Street, New Hartford. 100% of “Fill the Keg” funds raised will remain in the community, going to United Way’s community fund.


If you were unable to participate in NY Gives Day, please consider making a contribution towards our annual fundraising campaign by clicking here, or calling 315–733-4691.